AI Show & Tell #3 · Wix Marketing

Which one to use? Claude.ai, Cowork or Code?

Three doors, one Claude. Stop picking the wrong one.
Claude Chat
Claude Cowork
Claude Code
02 — Problem + Map
You have three Claudes open right now.
You're probably using the wrong one.
What it costs you today

You retype yourself

Every new chat: who you are, what Wix is, what tone — again.

You do it by hand

Forty minutes renaming files, reformatting a sheet — work Claude could have taken.

You gave up

The task needed six steps, you got one, and did it yourself.

Claude map
Think

Claude.ai Chat

Quick things, one exchange, done.

Delegate

Cowork

A prepared environment. The real work goes here.

Build

Claude Code

A blank canvas, for codebases.

Think, delegate, build. That's the whole session.

Most of this room is living in the first column. The work belongs in the second.

03 — Claude.ai

Claude.ai: the quick lane.

Perfect for
A quick answer“What's a snappier way to say this headline?”
A fast draftThree subject lines for tomorrow's send.
Thinking out loud“Is this campaign angle actually different?”
A second opinion“Poke holes in this brief before I send it.”
And then it forgets
Yesterday's chat
Here's who I am, our tone, the campaign…
Got it — nice work.
Today's chat
empty
Every chat starts from zero. Chats don't share memory. What you explained yesterday is gone — and Chat can't touch your files.
The line to remember: if it takes one exchange, use Chat. If it's actually work — several steps, real files, something you'll do again — that belongs in Cowork.

The mistake: doing real work in Chat because it's the tab already open.

04 — Cowork

Cowork: where the real work happens.

What changes
Multi-step workIt keeps going while you do something else.
Real files in and outSpreadsheets, docs, decks — not copy-paste.
Your toolsSlack, Drive, Gmail, calendar.
Scheduled tasksRuns without you opening anything.
Your folder, open
📁 campaign-q3/
   📄 brief.md
   📄 spend.csv
   📄 report.md
It reads, edits and writes back into the same folder — you keep the originals.
Cowork works from files you control. Not a hidden memory that decides what to remember about you — actual files you can open, fix a line of, and hand to a colleague.

Cowork now runs on web and mobile too, and shares Projects and Artifacts with Chat.

05 — Setup in five

Set up Cowork once, in 5x moves.

1
Point Claude at a folder

Start a project in Cowork and it creates the project folder for you.

2
about-me.md

Role, what do you do, who you write for, top priorities, what outcomes are you looking for?

3
personal-voice.md

How YOU sound — words you use, words you'd never use, two real writing samples.

4
working-style.md

Read the files first, ask before executing, output defaults, what never to do.

5
Global instructions

The always-on layer. Loads every session, in every project.

Not brand voice — personal voice. Wix's brand voice already exists and Claude can read it. What Claude can't guess is how YOU sound.
Three files, one context layer. Claude reads all three at the start of every session. You stop explaining yourself, and the output starts sounding like you wrote it.
A skill that interviews youEight questions, spoken or typed — it writes all three files for you.
Or fill-in templatesSame three files with the prompts already in them. Edit and save.

Today's gift: you don't write these from scratch.

06 — Projects

Work in projects. Think in projects.

This is a mentality shift, not a feature.
ChatTask by task, forever. No structure.
CoworkWorks from folders — so first you step back and ask: what are the streams of work my job is actually made of?

Every type of work gets a folder — the folders are the answer to “what do I actually do all week?”

Recurring reportingEach campaignEach market you localiseStanding researchOne-off requests
Workspace
claude-cowork-project-name/
├── about-me.md
├── personal-voice.md
├── working-style.md
├── campaign-q3/
│   ├── brief.md
│   ├── assets/
│   └── output/
├── research/
└── monthly-reporting/
Trick — do you have Claude teams and an Enterprise account?
Open a project in the other team and point it at this same folder. Both teams read the same context.
07 — Claude Code

Claude Code: honest take…

More raw power, none of the setup done for you.
What it isClaude working directly in a codebase — in the terminal, or in the desktop app, so you don't even need to use the terminal at all.
What you're really signing up forA blank project. No setup, no environment, no infrastructure — you're responsible for all of it.
The honest tradeThe ceiling is higher than Cowork's. But everything Cowork hands you — memory, schedules, file handling, connectors — you'd be building yourself.
If you're curiousSession #6 — the whole session will be about Claude Code. Wait for it!
What it looks like
$ claude
> refactor the checkout module
reading 42 files…
editing 6 files…
tests passing
$

If you decide not to use Claude Code, it doesn't mean you have a skill gap — you're just choosing the smarter environment for the work you're doing.

08 — Chrome

Claude in Chrome: the “4th door”.

1 · It reads the page you're onNo copying, no uploading. Open your analytics dashboard, the CMS, the internal wiki or a competitor's pricing page and ask about what's on screen.
2 · It works behind your loginsIt's your browser, already signed in — so internal tools Claude could never reach on its own are fair game. You stop screenshotting things.
3 · It can click, not just readWith your permission it fills a form, steps through a flow, or pulls a table out of a page that has no export button.
Keep it off
Banking and card details.
Any page where a wrong click costs money or sends something.
Pages you don't trust — it reads the page, and a page can try to talk to it.
How to add it
1

Install “Claude for Chrome” from the Chrome Web Store.

2

Pin it and sign in with your Wix work account.

3

Open it on a page and grant access per site — only where you want it.

09 — Artifacts

Artifacts: the visual representation of the project.

What it isA tracker, a dashboard, a calculator, a checklist that actually does something.
Why it matters in a projectIt reads your project data every time you open it — current, not a snapshot of last Tuesday.
How you build oneAsk in plain words: “Build me an artifact about…”, then keep editing in conversation: “add a column,” “make overdue ones red.”
The mistakeTreating them as clever demos, when for a lot of work they're the deliverable.
Example
Campaign trackerlive
Apr
May
Jun
Jul
Over target · Jul
Ask yourself: if you rebuild it by hand in a spreadsheet every month, then it should become an artifact.
The question nobody asks out loud

What's safe to tell Claude?

Your Wix work accountNever used for training. Contractual — not a setting someone might have left on.
A personal Free/Pro accountTrains on your chats by default unless you turn it off. Since Oct 2025 — this is where the rumour comes from.
Never goes in a prompt — any account, any surface
PasswordsAPI keys & tokensCard or bank detailsAnything you'd blur in a screenshot
You're not alone on this

Wix already runs single sign-on, admin audit logs and retention limits. The guardrails exist — you're not the last line of defence.

The real risk, plainly

It was never Claude “learning” your secrets. It's typing a password or a key into any tool that keeps a log — Claude, Slack, a doc, a ticket. Same rule everywhere.

11 — Decision guide

Claude Tools — Table of Options

This is the slide to photograph.
ToolsWhen should I use?Not forThe mistake people make
Claude.ai ChatQuick things — one exchange, doneReal work: multi-step, real files, recurringDoing real work here because it's the tab already open
CoworkThe real work — outcomes, files, anything recurringA one-line questionDumping 200 files in. Five good ones beat fifty messy ones.
Claude CodeWorking inside a codebaseAnything that isn't codeAssuming it's the “advanced” one you graduate to
ChromeLive pages behind your loginBulk or repeatable workLeaving it on where a wrong click costs money
ConnectorsPulling from Slack, Drive, Gmail on demandLive monitoringExpecting them to watch your tools 24/7 — they fetch when asked
ProjectsRecurring work that shares contextOne-off questionsOne mega-project for everything, instead of one per stream of work
ArtifactsSomething you'll reopen and reuseA one-time answerTreating them as demos rather than the deliverable
Wrap

3x things to try!

None of these need permission, a budget, or an hour. Do them before the next meeting starts.
1
Open the right project — or create one

Don't start in a blank chat. Enter the Cowork project for that stream of work, or spin up a new one and let it build the folder.

1 minute
2
Run the interviewer skill

Eight questions. It writes all three context files for you: about-me, voice, style.

30 minutes
3
Move one habit out of Chat

Pick the thing you did by hand last week and hand that one to Cowork.

One task
AI Show & Tell #3

Questions?

Think, delegate, build — and know which door you're walking through.