๐ŸŽค AI Show & Tell #2 ยท Wix Marketing

Turn Claude Into a Specialist

Teach Claude once, not every time.
Part 1 โ€” The Shift
You re-explain the same things to Claude every chat. There's a better way.

Prompt vs. Skill

Prompt

What you type in the moment. One-off. Gone when the chat ends.

Skill

A reusable capability Claude loads when it's relevant. Write once โ€” works forever.

Think of a Skill like an app for your AI. Install it once โ€” Claude just gets better at that thing.
Stop crafting the perfect prompt. Capture the workflow instead.
Part 1 โ€” The Shift

Surprise โ€” you've been using Skills all along.

PowerPoint
Excel
Word
PDF
Every time Claude builds one of these, a Skill is doing the work. Nobody turned it on.
Part 2 โ€” Get the Words Right

Skills, Plugins, MCP, APIs โ€” what's the difference?

People use these words interchangeably online. Here's the clean version.
Skill
Know-how you hand Claude: steps + rules for a task.
like a recipe card
Plugin
A bundle of Skills + connectors + commands, installed in one click.
like an app bundle
MCP
A connector that lets Claude reach another app or your data.
like a phone line
API
The raw wiring software uses to talk; MCP is the friendly adapter on top.
like the socket in the wall

You mostly build Skills. The rest is how Claude reaches the outside world.

Part 2 โ€” Get the Words Right

Anatomy of a Skill

Name + DescriptionWho the Skill is, and when Claude should reach for it. The description is the trigger โ€” the single most important line. Specific beats vague.
Instructions โ€” the how-to
Steps โ€” the exact sequence to followRules โ€” do's, don'ts, guardrails (tone, format, length)Examples โ€” a worked sample to copy
Optional extrasscripts/ โ€” code it can run (calculations, conversions, API calls) ยท references/ โ€” docs it reads only when needed ยท assets/ โ€” templates, logos, fonts for its outputs

Loads in layers โ€” name+description always, instructions when it triggers, extras only as needed. That's why it never clutters your chat.

Part 3 โ€” Use & Build

Where your Skills live

Customize
General
Profile
Skills
Connectors
Skills
Browse+ Add
Brand Voice
Weekly Report
Client Email
1

Customize โ†’ Skills โ€” home base.

2

Browse โ€” switch on ready-made Skills.

3

Toggle any Skill on/off in your list.

Heads up (changed recently): Skills moved out of "Capabilities" into Customize. On a work / Enterprise account, an Owner may need to enable Skills for the org first โ€” don't see them? That's why.
๐Ÿ”ด Live Demo

Build your own โ€” just by talking.

Go to Customize โ†’ Skills โ†’ Add:
Add โ–พ
โœจCreate with Claude  โ† start here (no code)
โœ๏ธWrite skill instructions
โฌ†๏ธUpload a skill
โญ Do this first: enable /skill-creator โ€” Anthropic's built-in Skill whose whole job is building other Skills. Turn it on, then paste the "Skillify This" prompt to kick it off โ€” it runs this interview and writes the SKILL.md for you. Or just type /skill-creator and describe the Skill you want.
1What should it do?
2When should Claude reach for it? (the trigger)
3What's the output?
4An example or two.
No idea where to start? Today's gift โ€” the "Skillify This" prompt โ€” runs the same interview in any chat, even without /skill-creator enabled.
Open the "Skillify This" gift โ†’
Part 3 โ€” Use & Build
Before you build โ€” decide how to slice it. This choice pays off later.

Think in building blocks ๐Ÿงฑ

The biggest question isn't how to write a Skill โ€” it's how to split the work. Two ways to structure it:

All-in-one

One Skill does the whole job start to finish. Best for a simple, self-contained task you always run the same way.

One Skill per step, chained

Break a big job into small single-purpose Skills, then run them as a cascade. Best for anything multi-step or reused elsewhere.

๐Ÿ“ฅ Collect data
โ†’
๐Ÿงน Clean & format
โ†’
๐Ÿ“Š Build report
โ†’
โœ‰๏ธ Send iteach block reusable
Why the mindset matters: small, single-purpose Skills are far easier to fix and improve later โ€” you touch one block, not a giant one. And each block becomes a reusable part of other flows that share a step (that "clean & format" Skill works in a dozen different cascades).

Rule of thumb: simple & one-off โ†’ all-in-one. Multi-step or reused โ†’ split and chain.

Part 4 โ€” Add Skills From Others

Grabbing a Skill from the internet? Check it first. ๐Ÿ›ก๏ธ

A Skill can run code and reach your data โ€” treat an unknown one like installing software.
1
Read the SKILL.md โ€” does it do only what it claims?
2
Check the scripts/ folder โ€” beware network calls, reading keys/passwords, odd shell commands.
3
Check the source โ€” stars, recent activity, a real author beat an abandoned repo.
4
Still unsure? Have Claude review it first โ€” paste this:
"Review this Skill's SKILL.md and every file in its scripts/ folder. Flag anything that sends data over the network, reads keys/passwords/environment variables, or runs shell commands unrelated to its stated purpose. Tell me plainly: safe to enable, or not?"
Work computer? Your org's Owner decides whether third-party Skills are allowed at all.
Part 4 โ€” Add Skills From Others

Made a great Skill? Share it.

Keep it updating: On Enterprise, native Share keeps you the owner โ€” keep editing anytime and recipients auto-get your updates (view-only, so they can't change it). No re-share needed. Only the .skill file is frozen โ€” resend to update. Keep refining something? Use Share, not the zip.

Build once โ€” then multiply it across the team.

A taste of what's next

Put a Skill on autopilot. โฐ

In Cowork, type /schedule, describe the job once, pick how often:
hourlydailyweeklyon demand
Every Monday 8am โ€” your weekly-report Skill compiles the numbers and delivers the report. โœ‰๏ธ
Part 5 โ€” Automate It

Before it runs โ€” check the plugs are in. ๐Ÿ”Œ

A scheduled run can't stop to log you in. If a connector's login lapsed, the automation fails โ€” often silently.
Slack โœ“ connected
Google Drive โœ“ connected
Database โš  not connected
Pre-flight report
โœ… All good to go
โ›” Slack disconnected โ†’ reconnect in Customize โ†’ Connectors, then re-run.
Build one live with /skill-creator โ€” a "Connection Pre-Flight" Skill. Zero setup: say "run a pre-flight" and it checks what's connected, or name the tools inline ("pre-flight for Slack, Drive, Gmail") to catch a required-but-missing one. You get it as a gift.

MCP connectors get their own session later.

Part 6 โ€” Wrap

They're not just for work.

๐Ÿฝ Meal planning

Tell it your diet, budget, and who you're feeding โ€” once. From then on, "plan this week's dinners" gives you a plan and a grocery list that already fit. No re-explaining.

๐Ÿ‹ Fitness
โœˆ๏ธ Travel
๐ŸŽ Birthdays & gifts
๐Ÿ’› Couple's planner

Same build-once, reuse-forever trick โ€” for your life.

AI Show & Tell #2

Questions? ๐Ÿค–๐ŸŽ“

Turn Claude into a specialist โ€” teach it once, not every time.